9/1/2010 Apple Event: Steve’s a Dull Boy

The overall presentation was rather dull. It could just be he was not in the zone yesterday. Steve Jobs looked healthy and has begun to fill back in to his black turtleneck and Levi’s. But Steve just wasn’t himself yesterday. Steve slipped in his presentation a few times. He referred to the iPod Touch as an iPhone at least once, if not twice. Steve even had to refer to his notes at one point, which is something I have never seen him do in all the years that I’ve watched his presentations and keynotes.

The product announcements he made were very much evolutionary; not revolutionary. iTunes lost the CD from it’s icon, but keeps the “Tunes” moniker, while getting more bloated with Ping; smaller, thinner ipods; the iPhone’s uglier sibling finally gets a camera. He needs one more 2007 iPhone presentation to make his career complete. One which changes the digital world yet again. The iPhone 4 was not it; the iPad was not it; the current iPod Touch is certainly not it.